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Tim
Schaeffer
Communities, a custom builder in southern New Jersey, has long been a paragon
of
integrating IT solutions into its business model. But since the housing
crunch
has put a full-court press on builders, the company is reaching further
into
its IT toolkit to weather the storm.
“I’ve had
to cut back in terms of human resources like everyone else,”
acknowledges company president Jason Schaeffer. “But during that
process, we
can bring on technology that keeps us on pace and actually streamlines
operations.”
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Tim
Schaeffer Communities runs Timberline accounting and estimating for its
back-office systems. For sales, it uses Sales
Simplicity, and for
linking these
systems together and driving the critical path of the home building
process,
the company employs BuilderMT’s Workflow Management Suite. Running
throughout
this infrastructure is BuilderMT’s BPM software, acting as a mediator
to create
unique customizations as needed. For instance, if a dumpster has to be
ordered
and its cost spread over three subcontractors, the icon-based BPM
allows the
order to be assembled in a drag-and-drop manner.
“Software
doesn’t replace people. It eliminates people doing redundant tasks,”
says Schaeffer. The next
phase of IT buildout is the company’s new trade portal, through
which all of the builder’s 50-plus vendors will receive purchase orders
and
scheduling data once they log in. The most recent addition is the
ability to
attach documentation. “Everything is focused on streamlining, and a
well-integrated
IT system is the best tool you can have,” Schaeffer concludes.
About Sales
Simplicity
Sales Simplicity
Software, Inc.,
based in Chandler,
Arizona,
is the creator and marketer of
leading sales automation, CRM, marketing and eLead management tools for
new
single-family, semi-custom and custom homes; condo and multi-family
builders;
developers and new-home realtors; and, apartment sales and rental
agents.
With its new enterprise sales management, Sales Simplicity is reaching
beyond
the construction industry with a new range of capabilities
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